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Founded in 2019, Sassy Products was born from a simple belief: everyone deserves access to natural, skin-safe cosmetics that celebrate their unique beauty.
Mission & Vision
To be a global leader in the consumer goods industry by protecting environments, inspiring self-confidence, and enhancing daily well-being. From trusted household essentials and advanced antiseptic protection to inclusive personal care, we champion formulations that cater to diverse ages and identities through natural, science-backed innovation. We are committed to driving sustainable industry transformation, strategically prioritizing uncompromised quality over volume across our portfolio.
To engineer high-performance, clinical-grade cosmetics and advanced skincare alongside trusted personal care, antiseptic, and household hygiene solutions. We aim to make these premium, sustainably manufactured products accessible to a diverse global market while strictly respecting human biology and ecological boundaries.
Company CEO
WAHOME KARIUKI
03/2026
These values guide everything we do, from product development to customer service.
From a small startup to Kenya's leading natural cosmetics brand.
Sassy Products was established with a mission to create natural, skin-safe cosmetics in Kenya.
Launched our first products, that includes shower gels, hand wash, curl activator and shampoos.
Partnered with our first wholesale stores.
Expanded to over 50 products across skincare, cleaning and body care products.
Extended operations to Uganda and Tanzania, serving the East African market.
Dr. Mehos was launched for premium, specialty in production of luxurious skin and haircare products.
Recognized for our outstanding contribution to the beauty industry with innovative product lines.
Sedoso®, Saa® & Dr. Mehos® are not your average brands—they’re bold, unapologetic, and built for those who dare to stand out.
Focus on natural extracts, customer care, and constant innovation.
“Sassy Products has transformed my skincare routine. Their products are a staple in my daily regimen!”
“Partnering with Sassy Products has been a game-changer for our salon. Our clients love their range!”
“I’ve never felt more confident in my skin. Sassy Products delivers on their promise of quality.”
Experience the difference of natural, skin-safe cosmetics. Discover products that love your skin as much as you do.